Say Yes explores the power of the affirmative, and the beauty that blossoms from embracing life.
Inspired by the Fashion Fair lip color, Say Yes, Sundance award-winning filmmaker, Ava DuVernay worked on this vision of what happens when you welcome the unexpected.
Say Yes, a film made exclusively by Ava DuVernay for Fashion Fair, explores the power of the affirmative, and the beauty that blossoms from embracing the twists, turns and mysteries of life.
Our heroine enters her home to an unexpected celebration. Despite her confusion she continues through the party encountering diverse groups of people celebrating and enjoying each other. She is comforted when she discovers a group of aunties who embrace and affirm her, giving her permission and the courage to move forward. As she moves into the garden, she is greeted by the hero who invites her to say yes to a new life together; she is overjoyed. They return to the home to celebrate new beginnings.
This film is inspired by, the legacy of the Fashion Fair which has always been committed to creative expression. Fashion Fair uses makeup to highlight individuality; allowing us to embrace and honor who we are, as we are. The heroine Kali Hawk is wearing beautiful soft pinks from The Capsule Collection.